Tweeting Tiësto

DDJ Tiësto continues making headlines after performing the first ever gig streamed live on Twitter.

Taking on the Macbook Air?

This was no small scale project, with Tiësto performing a 90-minute set. The gig, made possible by HP and Intel, was watched live by over 28,000 viewers.

It’s certainly an interesting concept, particularly when accounting for the fast-paced world of Twitter. It’s easy to jump from tweet to tweet, news article to news article while tweeting, but HP and Intel ensured maximum attention by collaborating with the biggest name in the business.

It’s remains to be seen how much revenue this might generate for HP and Intel, but one thing is for sure: the monetary value of a powerful musical figure like Tiësto.

Both HP and Intel obviously realise the lucrative potential of an endorsement by Tiësto, and boy did they get it, when, after performing his version of Adele’s Set Fire To The Rain, Tiësto thanked “HP and Intel for making this possible; they are the best”.

It might be tempting to revert to a cliché at this point, perhaps something along the lines of not being being able to buy that kind of advertising: but clearly it’s possible. This is a spectacular coup for both HP and Intel. Making the first ever live Twitter gig possible is a tag any major media company dreams about, but introducing Tiësto’s name to the mix is the most compelling notion of all.

The gig, which was part of the 2012 International Consumer Electronics Show (CES), can be viewed here.

Tweeting via his Official Twitter Page before the gig, DJ Tiësto said, “I am pretty honored and excited to be the first artist ever to perform live on @twitter !! Watch @hp & @intel”.

“The Consumer Electronics Association (CEA) is the owner and producer of the International CES. CEA is the preeminent trade association promoting growth in the $186 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. All profits from CES are reinvested into CEA’s industry services.”

HP and Intel were promoting their take on The Ultrabook.

Samuel Agini is the Editor of Andrew Apanov’s Dotted Music.