Social Networks Of Choice For Top Billboard Artists: Justin Bieber, Taylor Swift, Katy Perry

SSocial media has amazing potential as a marketing tool, but only for people and companies who learn how to use it correctly. You can easily alienate your potential customers or fans by going overboard with the wrong kind of interaction.

Many of the musicians currently enjoying a spot on the Billboard Top 10 ratings have learned how to harness social media to grow their personal brand. While all of these musicians have a presence of some kind of every major network, each has chosen just one or two to focus most of their attention on when promoting something new.

Justin Bieber and Breaking Records

Justin Bieber broke a social media record on his 18th birthday by encouraging fans to spread around messages encouraging each other to make a donation to Charity:Water on his behalf. His fans had made over 200,000 copies of the message within two hours of it being posted. This explosive response was due to the 18 million followers the teen idol has accumulated on Twitter. While his Facebook page is also very popular, Twitter is the platform of choice for Bieber.

Taylor Swift Masters Two Platforms

Image from Taylor’s Facebook Page

A large part of Taylor Swift`s rise on the Billboard Music Charts is her mastery of social media. Her management team uses both Facebook and Twitter in conjunction to reach over 10 million devoted fans. With over 30 million likes on her official Facebook page, she is one of the most popular musicians on the biggest social network in the world. She uses her Twitter following to thank her fans and announce exclusive opportunities to meet her in person. The Facebook page serves as a hub, with tour details, exclusive photos and other content uploaded on a daily basis.

One tactic that Swift uses to her advantage is personal touches. Her tweets are primarily about her life, not just promotional blurbs to push an album release or a tour date. This helps fans connect with her and feel included in her life. Her Facebook page is similarly set up, with plenty of opportunities to learn more about what goes on behind the scenes.

Katy Perry and Facebook

Katy Perry has topped the pop charts numerous times and enjoys a steady position in the Billboard Top 10. Her popularity has been greatly boosted by her careful management of a thriving Facebook page community. Perry would upload her music onto various websites before she hit it big and she continues that trend by starring in online videos. She recently visited the Facebook headquarters to talk about her new tour during an episode of Facebook Live. Her tour will be a major collaboration with the massive social network, with fans checking in through the Places app. Fans using Twitter or Facebook at any of the shows will get to see their messages about her dance moves or Epiphone guitars displayed on a massive screen near the stage.