Australian singer/songwriter Lee Safar released her new single “Fallen” on December 10 through the purchase of Peanut Butter jars by Pic. Not without criticism, and now she responded back.
Musicians and industry representatives answer the question: is the “Pretty Lights way” the answer to being discovered and promoting your music in today’s new musical paradigm?
Pretty Lights is to be respected for having found a way that works for him and his family of artists. As a music publisher by trade, our “chain of causality” is a bit different, but does intersect with some of his ideas.
Pretty Lights employs a specific bundle of tactics including giving away all one’s music for free, connecting directly to fans via social media, offering fans the opportunity to pay and focusing on live shows.
The basic elements of the Pretty Lights approach is great and each aspect can be applied to artists, but it has to be applied in specified ways to make sure you garner the results you are looking for.
The band started off with a modest following, but it wasn’t until a few years after their their album, Live It Out (2005) that things started changing for the group.
