Vervedeck: Targeting Its Market
Vervedeck, a leading tech-driven music marketing company, has announced the launch of RhymbaLatino – a promotional music store containing nearly 170,000 pre-licensed songs for the Hispanic audience.
Digster: UMG’s Digital Revolution Continued
Earlier this month Universal Media Group (UMG) announced the launch of Digster, a music playlist service intended to bring Spotify and VEVO to life; the ongoing digital impetus at UMG is invigorating, but is Digster the next big thing, or just another music service stale from the production line?
Marketing Through Facebook: UMG and Talenthouse
The recent news that the world’s leading music company Universal Music Group (UMG) and social crowdsourcing platform Talenthouse are to enter a partnership is the latest in the Big Four’s utilisation of social networking for promotional purposes.
Social Expectation: The Release Format Appropriate To Your Genre
Can the medium in which a new track is released influence its success due to consumer expectations? Without a doubt.
Shall Four Become Three?
When Warner Music Group was sold to Access Industries in May, it was widely expected that the sale of EMI would follow suit. However, for the first time since WMG was put up for sale, the music industry Big Four are preparing for the possibility of further concentration of the music market.
Musicians’ Services Review: VibeDeck
The latest in social networking meets music business model websites is to be entrusted with using the investment to develop an e-commerce platform for music artists to sell their music.
