The Big Four’s Digital Arms Race: Google’s Victory?
Data published by comScore, Inc. (NASDAQ: SCOR), a leader in digital market research, shows youtube to be an important market for the biggest record labels’ promotion of their artists.
Music Industry
Digster: UMG’s Digital Revolution Continued
Earlier this month Universal Media Group (UMG) announced the launch of Digster, a music playlist service intended to bring Spotify and VEVO to life; the ongoing digital impetus at UMG is invigorating, but is Digster the next big thing, or just another music service stale from the production line?
Marketing Through Facebook: UMG and Talenthouse
The recent news that the world’s leading music company Universal Music Group (UMG) and social crowdsourcing platform Talenthouse are to enter a partnership is the latest in the Big Four’s utilisation of social networking for promotional purposes.
