SoundCloud Rolls Out New Premium Plans, Pro Partner Accounts

SSoundCloud announced today simplified subscription plans and a new beta program, Pro Partner, for content and brand partners.

The first Pro Partners have been selected from across the audio spectrum – brands including Red Bull Sound Select, artist and producer Snoop Lion, audio partners including Chris Hardwick’s Nerdist, not-for-profit organization The Recording Academy producers of The GRAMMYs, musician The-Dream, Blue Bottle Coffee.

SoundCloud Red Bull

Pro Partners gain access to a more visual profile, including the option of a ‘Moving Sound’, which enhances a particular piece of sound with a series of images (check this profile for an example). Moving sounds can be reposted to appear and expand in the Streams of those people who choose to view them. Pro Partners will also have the ability to promote their profile via the new ‘Promoted Profile’ feature, which highlights their profile within the ‘Who to Follow’ section of users’ Stream pages. The new features maximize the exposure of Pro Partners to the millions of people who visit the web app each month.

Red Bull Sound Select debuts today its Pro Partner profile on SoundCloud, using the new features to highlight sounds from its Sound Select platform, powered by SoundCloud. A number of Sound Select artists will perform at SoundCloud’s SXSW venue before beginning Red Bull’s five days of music in Austin. The GRAMMYs Pro Partner profile showcases winning submissions to its CenterStage powered by GRAMMY Amplifier program – an innovative program utilizing the SoundCloud platform and designed to provide professional mentoring and exposure for artists. On March 12th, the selected winners will be announced at SoundCloud’s Creator Clubhouse event in Austin.

SoundCloud Red Bull

Also, the new Pro and Pro Unlimited subscriptions replace the previously existing Lite, Solo, Pro and Pro Plus accounts, streamlining the most useful features, offering higher upload limits and more comprehensive analytics at lower monthly & yearly rates. It’s reported that some of the Pro Partner features will quickly be added to the other Pro tiers.

If users are currently on a yearly plan, they can continue to use it until it is due to expire, with all functionality available on Classic SoundCloud if you can’t find it on the new SoundCloud. If users currently have a monthly plan, they will switch to the new Pro options when their next due to renew.

SoundCloud Premium

SoundCloud Premium

Pro will be offered at the lower price of €3 monthly and €9 monthly for Pro Unlimited. The price for Pro Partner varies from partner to partner.

SoundCloud is hosting an event with select Pro Partners and members of its Community at SXSW on March 12 – 13th. Conference attendees are encouraged to stop by SoundCloud’s “Creator Clubhouse” located at: Waller Creek Boathouse (74 Trinity Street, Austin, Texas) or check out clubhouse.soundcloud.com for more details.

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