The Lifespan Of An Online Music Album Release, Measured In Clicks #Infographic

TThere is a lot of hard work that goes into the “drop” of a new album. It is an exciting time for everyone involved in the process, from the record label, to the artist, to the fans.

The team at Georiot looked through half a million clicks on links to iTunes albums, and interviewed industry experts to see what they could uncover. With the digital music marketplace as a backdrop, they sought to further understand the relationship between an album’s life cycle and the marketing behind it.

The following infographic is the result of their research, and here are some of the highlights:

  • 26% of all new album click throughs happen before the album even drops.
  • Only 19% of shoppers click during the 24 hours of release.
  • Facebook is 4x more likely to refer traffic than Twitter pre-release.

The Drop