MGT150: The Unreasonable Way To Market Your Music – Matt Bacon

MMatt Bacon is a consultant, A&R man, and journalist specializing in the world of heavy metal. The founder of Dropout Media, Matt has worked with the likes of Phil Collen of Def Leppard, Coven, Exhorder as well as labels including Prophecy Productions, Artoffact Records and Ripple Music. Matt has also been dedicated to helping and developing young bands, through his numerous educational resources, the daily Instagram #BaconsBits series, and his podcast, Dumb & Dumbest.

Matt Bacon

Matt Bacon

In this Music Growth Talks episode, Matt talks about his journey from an unemployed 19 year-old college dropout living in Brooklyn to an industry expert working with some of the biggest acts in the heavy metal world, and the methods he used to grow his career. In particular, we go over creating content at scale, and being “unreasonably” aggressive in your marketing to stand out.

Listen to the episode in full for Matt’s practical tips on understanding your community, making the “one to many” experience feel “one to one”, and being on as many channels as you like.

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