Multi-Instrumentalism: The Double Edged Sword Of Musical Progression
Achieving the special skill of mastering more than one musical instrument does not come without the risk of huge pitfalls.
The Modern Marketer: Part Artist, Part Scientist #Infographic
The marketing profession is changing. The Mad Men-style era of marketing, which prized creativity above all, has evolved as technology provides new opportunities to track performance and create data-driven marketing campaigns.
Pay To Place: A Modest Proposal?
Recently, one of the world’s top music supervisors floated the proposition that it may make sense for labels and publishers to pay for placement (e.g., “Pay to Place”) in order to benefit from its promotional value to their viewers.
Is ‘Free’ Music Really Free?
As these music-streaming sites provide legally licensed music, the industry generally embraces this latest incarnation of disseminating music; however, with every change comes the question of how this impacts the music industry as well as its artists.
We Want Shows: New Online Tool Helps Finding Shows
We Want Shows is the brainchild of Matt Sparks, Musician, Developer and Designer from Lexington, KY, who promises to alleviate problems finding shows-related information online through this tool.
‘But Wait, There’s More!’ – Using Niche Tours To Sell Your Music To Everyone
Music is a game of volume – no pun intended. The more fans, the better, and successful artists (usually) need a large fan base to thrive. So, how do we generate buzz, and reach massive amounts of people?
