Marketing

Sponsor Me: The Pairing Of Band And Brand. Part Two

Getting endorsed is not like winning the lottery. Artists that have a plan and know how to pitch themselves make for perfect candidates. If you lack that experience, the best way to gain it is to dive in and learn to talk the talk.

An Unlikely Collaboration: Album Launches, Live Streams, And Florence And The Machine

You have the traditional news outlet in the London Guardian, the mysterious new digital media companies, and the media heavyweight BSkyB. Florence and the Machine definitely has media support for the release of Ceremonials.

Sponsor Me: The Pairing Of Band And Brand. Part One

An oft-applied method of relieving some financial hardship in this industry is to acquire an endorsement deal. In a nutshell, you get easier access to your favorite products and services in exchange for some form of advertising to the supplier.

Using Facebook Ads To Promote Your Band

Recently, Social Media Juggernaut “Facebook” expanded its pay per click ad system to include a link to privately owned third party website landing pages for website and business promotion.

What To Make Of The Spotify And Facebook Partnership

Facebook marketing is no longer about the mere maintenance of your band’s Facebook page since Facebook’s release of Facebook Music and their announcement of f8 partnerships with Spotify, MOG, VEVO, Soundcloud, Turntable, and eleven others.

CDs To Be Dead In Five Years?

The chief-executive of one of the largest entertainment retailers in the UK says the CD will be dead in five years time. What do you think on this?