Marketing

The Music Industry: Utilising Videogames

Dotted Music’s latest columnist – Alexander Goodenough – will discuss the relationship between the videogame industry and the music industry in the first installment of his column.

What Type Of Merch Should Your Band Bring On Tour? Part Two

Merch can be the money-maker for a new band trying to break into new markets by touring new areas – that tend to pay less for unknown commodities – and of course are the hot commodity for any big act, from Justin Bieber to Metallica.

Merch

What Type Of Merch Should Your Band Bring On Tour? Part One

The idea is to get inexpensive, yet good quality items made that you can mark up a little for having your band’s brand on them, and to sell them on to your fans.

The Big Four’s Digital Arms Race: Google’s Victory?

Data published by comScore, Inc. (NASDAQ: SCOR), a leader in digital market research, shows youtube to be an important market for the biggest record labels’ promotion of their artists.

NYC Band PUi To Make Video From Fans-Filmed Footage Of Public Stunt

New York City band PUi is preparing an interesting live campaign in order to be filmed for their music video for the new single. The cool part is that the band is making it up to the fans to direct their music video.

Mobile Music Applications Analysis. Part 1

With revenue in 2014 predicted to be more than $25 billion, we decided to take a closer look at some of the most successful mobile music apps to understand the secret of their success – and why they’re making so much money.