Through several years of study from an academic, professional, as well as a personal perspective, I’ve come to gain an understanding of the history surrounding both the music and fashion industries, respectively.
The marketing profession is changing. The Mad Men-style era of marketing, which prized creativity above all, has evolved as technology provides new opportunities to track performance and create data-driven marketing campaigns.
Recently, one of the world’s top music supervisors floated the proposition that it may make sense for labels and publishers to pay for placement (e.g., “Pay to Place”) in order to benefit from its promotional value to their viewers.
Video presentation recorded by Dotted Music’s Andrew Apanov for IndieConnect Virtual Music Conference & Expo 2013. Discussing how to get maximum out of email marketing, the immortal marketing channel, in 2013.
You wouldn’t bet against Beyonce – not even a lip-synched national anthem can keep her down for more than a week at a time.
More people are looking forward to looking back in 2013: back to a time when vinyl was king in everything from records to bar schools. Learn how our listening trends have evolved over the years – and how they’re circling back around.
