Loren Weisman On The ‘Pretty Lights Way’
The basic elements of the Pretty Lights approach is great and each aspect can be applied to artists, but it has to be applied in specified ways to make sure you garner the results you are looking for.
The basic elements of the Pretty Lights approach is great and each aspect can be applied to artists, but it has to be applied in specified ways to make sure you garner the results you are looking for.
Andrea Leonelli, the founder of the Digital Music Trends podcast, gave us an interview at this year’s WORD! Conference (which is a part of Berlin Music Week), where he hosted a panel with Eric Mackay from VEVO.
The proliferation in the number of solo piano artists in the last 15 years has been quite significant. Additionally, with the development of internet radio, avenues for access to the music, created by these solo piano artists, has also proliferated.
The internet has certainly changed many things, and the largest impact has been on the music business. If we listen to the record labels then apparently the music business is facing Armageddon, but is it possible for an artist to make it? Or has the Internet killed it all off?
How can artists without music videos still take advantage of YouTube in engaging fans and marketing their music?
Most artists have a general understanding of how money works when it comes to live performance and merch sales — but when it comes to getting compensated for radio play, digital sales, etc., the waters are more murky.