future trends

The Reality Of Going Pro

You can get recognized for being you but if you want the fame and glory and attention that come from a major label contract, you’re not going to be allowed to be you for very long.

My Life As A Musicpreneur: 3 Questions Answered. (1/3)

Lisa Young In, a talented and ambitious artist promoter from Germany, asked Tommy Darker a few things about the Musicpreneur.

Light Up The Night: Collaboration, Causes, And A New Kind Of Platform

My name is Josh Urban, and I’m using my music and to make the holidays a bit brighter for people. In turn, it’s making my stage bigger, and getting far more people involved than I would have ever thought possible.

Has Pretty Lights Shown Indie Musicians The Way? #Opinion

Musicians and industry representatives answer the question: is the “Pretty Lights way” the answer to being discovered and promoting your music in today’s new musical paradigm?

Neil Gillis On The ‘Pretty Lights Way’

Pretty Lights is to be respected for having found a way that works for him and his family of artists. As a music publisher by trade, our “chain of causality” is a bit different, but does intersect with some of his ideas.

Clyde Smith On The ‘Pretty Lights Way’

Pretty Lights employs a specific bundle of tactics including giving away all one’s music for free, connecting directly to fans via social media, offering fans the opportunity to pay and focusing on live shows.