inspiration

Turn On The Fans. Part 1

Your success in sharing your music with the world and influencing others to produce good music requires making a run of sounds that will sell to people. So what do we do so that we can sell without “selling out”? The main thing – if it does not hurt the music or artistic intent, do it.

OK Go: YouTube Is The Main Medium For Videos Now, Not MTV

The Internet phenomenon and the masters of viral promotion, OK Go did it again – creating a weirdy video for the new single “WTF?” and uniting with Design Miami/ for a groundbreaking design performance.

Roots Of Indie Punk Rock: The Legacy Of Ian Curtis Of Joy Division

Despite Curtis’ life having ended at a young age, his complete uniqueness in style and musical delivery has been a source of inspiration for many bands until this day.

Michael Anthony’s Advice To Up And Coming Musicians

Chickenfoot / Van Halen bassist Michael Anthony’s advice on the business side of things to up and coming musicians.

Johnny Royal’s Social Media 3.0 White Paper

Last month Johnny Royal from Luthier Society published a white paper, provocatively titled “Social Media 3.0”.

Ruin Your Guitar, For Profit!

A hunt for new ways to promote an upcoming record can bring you to quite devastating, literally, actions.