Although the four-piece band from Chicago have an excellent catalog of songs spanning their three studio albums, they are perhaps best known for their quirky and often elaborate music videos, which have helped them to become an internet sensation.
So far, many artists have embraced social media as a promotional tool, while others have yet to catch up with the times. Here are a few of the artists that we think are leading the pack:
With 48 video hours uploaded every minute, 3 billion videos viewed on an average daily and 70% of traffic coming from non-US countries, musicians cannot ignore the power of YouTube networking.
Whitney Houston’s talent endeared her to the music industry, ranking her among its most treasured artists. But can the tabloids, bloggers, and record labels resist the temptation to exploit Whitney’s tragedy?
Behringer’s big iPod docking station, the largest in the world, is highly coveted; but with a price tag of $29,999.99, who’s buying?
The independent musician of today is going to need to be dependent on press, reviews, interviews and stories on everything from real magazines to web magazines, review sites to reviewer blogs and everywhere in between.
