Expanding The Reach Of Shadow On Star’s Music Video And Leveraging Resources Through Collaborations
A musician’s marketing strategy typically limits itself to the music community because, well, it’s seems to be the no-brainer plan of action.
promotion
What’s That Square In Your Stocking?
According to the British Recorded Music Industry (BPI), stockings this Christmas will be filled with up to 20 million CDs. The most obvious response to this is: Why?
10 Commandments Of Independent Music Making
Here is what I have learned over the last year from my own experience and from leaders and pioneers of this new internet music scene. Here are my current 10 Commandments to reach the goal: Getting Known and Being Paid through the Internet.
How To Add Value To Your Band’s CDs
Fans want music it’s true, but fans also want mementos, they want something special, and that special something is what they’re prepared to pay for.
An Unlikely Collaboration: Album Launches, Live Streams, And Florence And The Machine
You have the traditional news outlet in the London Guardian, the mysterious new digital media companies, and the media heavyweight BSkyB. Florence and the Machine definitely has media support for the release of Ceremonials.
Darren Hayes On Special Promotions For Latest Album
To promote the issue of Secret Codes & Battleships, multi-platinum artist and erstwhile vocalist of Savage Garden Darren Hayes launched a special promotion: a scavenger hunt.
