MGT131: Defining Your Music Brand – Greg Wilnau

GGreg Wilnau is the founder of Musician Monster, where he teaches independent artists to succeed in the music business, with the focus on branding and earning sustainable income through live shows.

In his second appearance on Music Growth Talks, Greg focused exclusively on branding.

He listed three steps to defining a music brand, explained the importance of understanding how you want to impact others and why traditional branding doesn’t work well for music, and showed how artists can integrate personal stories into their brands.

Listen to the full episode for Greg’s merch advice, the 3-part music story framework, and more.

You can listen to today’s episode at or below:

Show Notes: