In today’s technology age three names come to mind. Those are Facebook, Apple, and Google. All three are powerhouse companies with an enormous amount of users in many different countries. Whilst they all cater to different desires, they all have one common thing in mind: dominance.
The chief-executive of one of the largest entertainment retailers in the UK says the CD will be dead in five years time. What do you think on this?
Merch can be the money-maker for a new band trying to break into new markets by touring new areas – that tend to pay less for unknown commodities – and of course are the hot commodity for any big act, from Justin Bieber to Metallica.
The idea is to get inexpensive, yet good quality items made that you can mark up a little for having your band’s brand on them, and to sell them on to your fans.
As we reported in our weekly newsletter a week ago, MySpace’s new owner Specific Media had claimed to relaunch the social media mammoth in 2011, focusing solely on music.
New York City band PUi is preparing an interesting live campaign in order to be filmed for their music video for the new single. The cool part is that the band is making it up to the fans to direct their music video.
