As Wired properly noticed, you’d doubtfully surprise anyone with releasing an album on an 8-track tape. In the ’70s. But in 2009, the idea looks like an effective marketing move. So, who’s done that? Cheap Trick, crazy veteran rockers from Illinois.

A hunt for new ways to promote an upcoming record can bring you to quite devastating, literally, actions.

I really tried to launch this blog as soon as I could. Even about three weeks ago, when almost everything was ready for kicking off… At least this is what my brain is telling me, nervously trying to find an excuse to its restlessness and understanding, that what you are reading here is definitely not what I was going to put as my first blog post.