Although the four-piece band from Chicago have an excellent catalog of songs spanning their three studio albums, they are perhaps best known for their quirky and often elaborate music videos, which have helped them to become an internet sensation.
With 48 video hours uploaded every minute, 3 billion videos viewed on an average daily and 70% of traffic coming from non-US countries, musicians cannot ignore the power of YouTube networking.
More businesses and musicians are realizing just how important videos are to the success of their marketing campaigns.
Radiohead’s Ed O’Brien, solo artist Zoe Keating, manager Emily White and more artists, managers and experts on why direct-to-fan is the way forward.
Dotted Music will be posting a series of videos juxtaposing fashion and music. We hope to facilitate dialogue on the nature of the relationship between the two industries. Join the debate on Twitter.
Data published by comScore, Inc. (NASDAQ: SCOR), a leader in digital market research, shows youtube to be an important market for the biggest record labels’ promotion of their artists.
